![]() There’s also new transparent labeling with updated graphics that show more of what’s inside the bottle because freshness is a “multisensorial” experience, French said. “The problem is that consumers are not all that brand loyal in spices and seasonings and they quite easily switch between labels,” he told CNN, adding that the redesign may help McCormick products “stand out better on the shelf.” McCormick is the top-selling US brand in spices and seasonings, but its market share has slightly dropped in recent years because customers are gravitating toward retailers’ in-house bands or competitors, like Simply Organic, according to Neil Saunders, managing director of GlobalData. ![]() A “best use by” date is also stamped on top of the lid. McCormick implemented a manufacturing change that pushes out air during the filling process that helps maintain freshness because consumers see that as a “key benefit” for purchasing, according to Nikki French, vice president of marketing for McCormick.Īllowing less oxygen in the bottle means that the product is “as fresh when the consumer opens it as the day it was packed,” French claimed to CNN, adding that home chefs will notice brighter herbs and spices and a stronger aroma that indicate freshness. McCormick’s new sleeker bottles, which have already begun rolling out in the United States, will first contain its most popular herbs and spices, including cinnamon, garlic powder and crushed red pepper. ![]() Shoppers will soon see newly designed bottles that feature updated labeling and a new “snap” cap that the company says keeps spices and seasonings fresher compared to its previous design. ![]() (CNN) - McCormick, the top-selling maker of seasonings and spices, is giving its iconic red-cap bottles their first makeover in nearly 40 years. ![]()
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